Archive for the ‘Trade Show’ Category

  • 12
    Jan
    Posted in:

    Finding the best way to engage attendees at a trade show or convention can be challenging even for the experienced brand ambassadors. Each interaction is based on various factors ranging from the company and its products to customers, existing reputation and the industry. There are various approaches you can use…

  • 21
    Jun
    Posted in:

    Trade shows present many opportunities – and many challenges as well. The events are great for promoting companies, causes, and products, but they can also make advertising difficult. You’ll be in an unfamiliar area. You won’t have much space for your set up. You’ll need to have the right type of promotional tool….

  • 14
    Jun
    Posted in:

    Getting ready for a trade show can be difficult. There is never enough time in the day to feel truly prepared even when the event is months away. With the right sign company, trade show booths and signage can be made to your specifications with minimal effort on your part,…

  • 05
    Apr
    Posted in:

    When preparing for a trade show, there is information beyond your industry and services that you will need to know. In fact, many presenters at trade shows are very underprepared, which leads to a much less effective trade show compared to those that fully scope out what the event will…