Five Steps to Create Effective Wayfinding in Your Business

Five Steps to Create Effective Wayfinding in Your Business

Are you looking for ways to communicate how to find particular locations in your office building?  Do you want to provide easy directions for your customers?  When you make the directions in your business clear, people will be able to easily get to where they need to go, which will increase their chances of spending more time in your business.  As a company that creates custom signs in Orlando, we customize many wayfinding signs for businesses.  There are a few steps to create effective wayfinding signs for your business.

Simplicity Goes a Long Way

Keep your signs clear and simple so that your customers can easily read them.  If they are confusing, misleading, or illegible, they will not be effective.  Customers should be able to read them and understand exactly where they need to go.  Use bold and clear fonts with colors that stand out from their background.

Use Your Brand

When you use your business brand on your wayfinding signs, you show cohesion throughout the entire business.  This is a great way to build your brand recognition and awareness, and it also reminds customers that you take pride in your business and what it stands for.  Consider using the same color scheme, symbols, and graphics on all your sides to provide them with a unified feeling.

Place Signs Properly

Once the signs are made, it's time to hang them up.  Place your signs in the proper locations to promote their efficiency in your business.   There are likely many signs that will need to be placed in common areas to bring people in different directions and relay important information to the masses, but be sure that you choose the right place.  Think about sign placement from the perspective of someone that has never been to your business before.

Avoid Boring Signs

When it comes to creating your wayfinding signs, you want to be simple but also be creative.  Consider ways to make an impression with everything that you do for your business, including your signage.  Even though this sign serves a purpose, you will want it to be attractive, appealing, and consistent with the rest of your business.

Put them Near Entrance

Make sure that you create wayfinding signs that are designed for the entryway, lobby, and entrance of your building.  This will provide customers with an immediate understanding of where they need to go.  The last thing you want to do is make your entrance confusing or misleading, as customers may just simply turn right around before you even have a chance to talk to them about your business.

These are just a few of the ways that you can make it easy for your customers to find their way around your business.  By being able to easily locate what they need, your customers and clients will value their time spent in your business much more.  Contact us for any custom signs in Orlando that you may need for your business today.


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