Four Tips to Create a Catchy Slogan for Your Business

Four Tips to Create a Catchy Slogan for Your Business

Have you recently considering changing your marketing materials for your small business?  Are you thinking about how to rebrand your business?  When you set out to rebrand your business, you'll want to make sure that you choose an appealing, memorable, and catchy slogan to attract customers.  As a premiere company that creates custom signs in Orlando, we offer services to help your company choose the best branding, including slogans, mission statements, and graphics.  There are a few tips you should follow to create a catchy slogan for your business.

Pair Your Slogan with a Logo

When you work with a graphic designer, they will create a slogan that will also pair well with your logo.  If you are starting from scratch on both, you can design them in sync.  However, when you have a pre-existing logo, you'll want to be sure that to write a slogan that matches.  This will make it easier for your customers to remember your business and its slogan, because they will also have the visual to pair with it.

Keep It Simple

A simple rule of thumb is to keep your slogan simple.  Don't overcomplicate it by using difficult vocabulary or complex phrasing.  Stick to the basics and make it one short line that gets straight to the point.  This will pinpoint your business, its vision, and its overall services or products, which will make customers remember exactly what you can offer them.

Be Honest

As a business, you should always strive to tell the truth about your products and services.  Never make promises that you can't keep.  This is also true for your slogan.  Make sure that your slogan is not making lofty goals that you won't meet or setting standards that you can't achieve.  Be honest with yourself about your company, and then incorporate those truths into your slogan.

Consider Your Target Audience

Marketing materials should always be geared to the target audience.  Consider your ideal customer, and then write a slogan that is tailored to their interests, passions, and personalities.  This will make it more relatable, which will then help get those customers coming back for me.  Before you write your slogan, identify your target audience and their interests.  Profiling them will help narrow down the type of slogan you will write, so be sure to do this work before you get started.

These are just a few tips to follow to create a memorable and catchy slogan for your business's marketing needs.  The more catchy your slogan, the more people will remember you, which will also increase their chances of walking through your door.  When you are rebranding your small business, consider our professional graphic designers and marketing experts to create your custom signs in Orlando.  Contact us today to schedule an appointment with our team.

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